The 5-Year Benefits Education Roadmap
The Challenge
The company had been shopping their insurance every year, resulting in a patchwork of carriers and a frustrated workforce. They had no long-term vision for benefits education and were constantly reacting to the market rather than leading their employees.
The IMPACT
This reactive cycle was leading to benefit erosion and a lack of health literacy among the staff. The employees felt the company was nickel-and-diming them, which was affecting the long-term culture and trust within the organization.
The Strategy
JA implemented a 5-year education roadmap that focused on building health literacy and plan understanding over time. We moved away from once-a-year open enrollment meetings and instead provided consistent, digestible information throughout the year.
THE OUtcome
By the third year of the roadmap, the company saw a significant increase in member engagement and a more sophisticated understanding of the health plan. This success journey transformed the benefits plan from a point of contention into a point of pride.
Things Employers Should Consider
True vision in benefits education is about building a sustainable system of knowledge for the next decade. A roadmap provides the grounded framework needed to make small, digestible changes that lead to massive long-term results. Employers should partner with someone who is willing to invest in the long-term health literacy of their workforce.