What is ROR®?

ROR® translates to Return On Relationship. JA believes that ROR® is the most important foundation to achieving true ROI.


Demonstrating the difference in delivering far-reaching results that go beyond just the bottom line, we believe in all that matters beyond the policy. Understanding that you are not just another line on a spreadsheet is core to the JA difference.

We look at the big picture, your big picture. We assess different points of concern and bring them into focus by leveraging innovative strategies and valuable expertise to develop clearly defined solutions while providing a clearly defined action plan for a future focused path to true ROR®.

We Get It.

We understand that your organization is more than one department. We know that each of your employees and divisions have individual needs, budgets, goals and challenges. We understand that risk, cost,well-being and compliance are factors that must be assessed and accounted for.

Your company is not a one-size-fits-all environment and, therefore, we don’t offer one-size-fits-all solutions. We assess your organization holistically and empower you with confidence in our ability to deliver meaningful outcomes.

JA’s approach begins with our Evolution® process to develop a strategy that is action-driven and addresses all relevant factors of cost, risk and compliance while keeping you competitive and confident in your offerings.

Discover Evolution®

Returns Are Better When Smiles Are Bigger.

You aren’t just another line on a spreadsheet, nor are your employees. You are a relationship that we care about. We understand the value and quality of your employee benefit plan directly impacts your employee population, and we do not take that responsibility lightly. Ensuring your employees understand your investment and the value delivered through their benefit plans is the part we play in an effort to ensure they smile bigger each and every day.


Together we can do more. For that reason, communication and collaboration are key points with every JA engagement. We want our Clients to experience the same ‘aha’ we experience throughout our Evolution®  process.

This isn’t ego talking, but it is a differentiation we are proud of. We are purpose-driven and have a very clear, well-defined mission that we commit unconditionally to our Clients day in and day out.

Outcomes Matter.

We don’t pretend to be experts in areas we are not just to start a conversation. We know what we excel at and strive solely to help our Clients benefit from this.

We aren’t the ‘say what you want to hear’ type of company. From realistic strategies, to clear, concise results, we deliver meaningful outcomes as defined by the individual Client.


JA believes that success is a measured result determined by the vision of the pursuer. We customize strategies and solutions to have an impact that reverberates in a meaningful way to you and your organization. Upon initial engagement, JA will identify what success means to you and then consistently pursue strategies that will lead you there.

After all, success is a journey ahead that results in a meaningful outcome only if you and those on the journey with you agree on the definition of success.