DPC as a Small Business Recruiter
The Challenge
The firm was struggling to attract skilled labor because they couldn’t compete with the rich benefits packages offered by larger local employers. Their traditional high-deductible plan was seen as a weakness by potential hires who valued accessible healthcare.
The IMPACT
Difficulties in recruitment were slowing the company’s growth and putting a strain on the current workforce. Leadership realized that they needed a ‘disruptive’ benefit that would make them stand out in a crowded and competitive labor market.
The Strategy
We introduced a Direct Primary Care (DPC) model that provided every employee with free, unlimited access to a local doctor. By removing the cost and the wait times associated with primary care, the firm created a high-value perk that the larger companies weren’t offering.
THE OUtcome
The DPC integration became the centerpiece of their recruiting efforts and led to a dramatic increase in applicant quality. This innovative approach allowed the small business to punch above its weight and win the war for talent in their local community.
Things Employers Should Consider
Small businesses can be more nimble than their larger competitors, allowing them to implement innovative solutions like DPC more quickly. High-value, relationship-based benefits are a powerful tool for talent attraction and culture building. Employers should focus on unique solutions that offer a superior human experience to differentiate themselves in the market.