Benefits as a Recruitment Magnet
The Challenge
Their benefits looked exactly like their competitors’—functional but sterile. They weren’t using their health plan as a tool for recruitment, and as a result, they were losing top performers to firms that offered a more supportive and comprehensive employee experience.
The IMPACT
High turnover and difficulty in hiring were costing the firm significantly in lost revenue and training expenses. The meaningful impact of their work was being overshadowed by a benefits package that felt generic and disconnected from the talent they were trying to attract.
The Strategy
JA redesigned the plan to include high-value perks like fertility benefits, mental health support, and a zero-cost advocacy concierge. We focused on building a plan that was a physical manifestation of the company’s expertise and care for their people.
THE OUtcome
The firm saw a dramatic increase in engagement and a decrease in turnover within the first year. The new benefits became a powerful recruiting magnet, allowing them to hire top-tier talent without having to significantly overpay on base salaries.
Things Employers Should Consider
Your benefits plan is a statement of your values and a key component of your employer brand. In a competitive market, a generic plan is a liability. Employers should seek out grounded solutions that prioritize the human experience, ensuring that your benefits plan is a source of strength for your recruitment and retention efforts.